Take Steps for Kids

The Take Steps for Kids 5K/ 1 Mile is the largest student-run 5K in the United States. The recruitment and PR campaign was audience focused and consisted of videos, flyers, and social media and online marketing.

 

The website served as a way for the greater St. Louis area population to learn about the race and Big Brothers Big Sisters, as well as a way to register to run.

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Videos and flyers were our most successful way or recruiting runners.

 

 

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